Struggling to Fund Your New Nonprofit? Here’s How to Get Started!
By Michael Kiragu
Launching a nonprofit is deeply rewarding, but securing early funding can feel overwhelming. Many young organisations struggle with limited staff, tight budgets, and minimal fundraising experience – making it tough to gain traction. The good news? You don’t need a huge team or endless resources to start raising money. Here are practical, actionable ways to build momentum.
1. Engage Skilled Volunteers
Look for supporters with fundraising, grant writing, or donor research experience. They can help craft proposals, identify potential funders, and manage key tasks – letting your core team focus on mission-critical work.
2. Pursue Beginner-Friendly Funding
Not all fundraising requires complex applications. Crowdfunding, small donor campaigns, and local business sponsorships are great starting points. Even modest community events or online giving drives can build early support.
3. Nurture Donor Relationships Early
Funders back organisations they believe in. Keep potential supporters engaged by sharing updates, thanking them for their interest (not just their money), and showing real-world impact. A strong connection now can lead to funding later.
4. Seek Donated Professional Help
Many lawyers, accountants, and consultants offer pro bono services to nonprofits. Reach out to local firms or explore platforms like Taproot Foundation to find experts willing to assist with financial, legal, or strategic needs.
5. Partner with Established Organisations
Fiscal sponsorships, shared workspace programmes, or mentorship from larger nonprofits can provide credibility, resources, and even access to donor networks. Look for groups aligned with your mission that support emerging initiatives.
6. Target Funders Who Support New Nonprofits
Some grants are specifically designed for startups or grassroots groups. Research foundations that prioritise capacity-building, innovation, or first-time applicants – they’re more open to early-stage organisations.
Final Thought – Start Small, Think Strategic
Sustainable fundraising takes time, but the right early steps set you up for long-term success. Focus on low-effort wins, build genuine relationships, and leverage partnerships to grow steadily.
(Dr Michael Kiragu is a Kenyan fundraising expert, and Founder and Principal Consultant at Bell Consultants)
